SEO advantages and disadvantages :- SEO Statistics

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Disadvantages of Google search engine :- Search Engine Optimisation (SEO) v. Search Engine Marketing (SEM)

Organic listings are displayed in SERPS and positioned by search engines depending on how important they perceive sites to be in regard to search queries. You can't pay search engine to get high'natural' listings, however you can pay for the professional services of optimization firms like Avatar to'optimise' your internet website.

Search engine advertising, on the other hand, involves paying positioning on search engines. Common search engine marketing programs -- like google, and Yahoo! Search Marketing -- place ads at the top and right hand side of the SERPs.

You might also choose for your advertisements to be displayed on search engine's content networks. It follows that not just do your ads display on SERPs, but on third party Web sites including content relevant to the keywords you decide to bid on.

SEO and SEM Strategies

Both approaches can be used simultaneously by Web site owners to promote their sites on search engines. Organic listings are far more trusted than paid listings, but recent study * suggests that when a Web site appears on both natural and paid listings, the click through rate can considerably increase.

We propose that SEO should be is thought of as a long-term strategy and SEM more of a short term, quick fix approach. It is very important to measure the ROI (your return on investment) for both approaches, which means that you can decide which approach is better for your particular circumstances.

Search Engine Optimisation -- Advantages

Once attained, organic listings offer good click through opportunities

Gains are long-lasting

Keyword policy can be increased through extra optimisation

Statistics packages can offer fantastic measures of outcomes.

Search Engine Optimisation-- Disadvantages

Could be time consuming to achieve

Best results will need to be preserved over time.

Search Engine Marketing / Advertising -- Advantages

Instant search engine visibility

Easy to set up

Good for short-term advertising campaigns

Easy to measure conversion and results.

Can get expensive very quickly

Lower click through rates

Poor yields on advertising spend

Clicks from non-relevant traffic

Requires continuing account management

If you stop your advertising spending, your Web site's search engine policy could disappear 

The SEO ranking factor you MUST master in 2018 (and beyond)

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You've just established your new site (or launched the redesign) and you're sitting back waiting for the orders to roll up in. But wait a minute, something is wrong... there don't appear to be any. It is as if your website does not exist.

I hate to burst your bubble, but if you don't have either a well publicised site or many sites linking to yours, you're going to have to depend on the various search engines. And if your site does not rank in the initial three result pages, it is most likely you will not be found in any way.

Thus... you know what is coming next; that is right, you need a fantastic dose of search engine optimization (SEM) to make sure your website gets listed on the search engines' results pages. Do this and the traffic to your site will shortly follow.

"Right", I hear you say. "Let's do some research engine marketing then..."

Well that's definitely a good start! But first you have to work out your approach to increase your yields. In order to create an effective strategy you want to understand a bit more about how search engine advertising functions. Currently, we can roughly-speaking different search engine marketing into two Distinct approaches:

Organic: including search engine optimization, links from other sites and offline advertising.

So to help you further, I've listed below the advantages and disadvantages to each approach to SEM and summarized my recommendations.

Organic: Benefits

Nearly all the job behind search engine optimization (SEO) is a one-off activity, and so is generally charged out at a set upfront fee.

The modifications made to your site will likely still be driving and relevant visitors to your website per year from now.

Credibilitythe majority of people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) outcomes.

If you rank well in a few of the major search engines (Google/Yahoo/MSN), then you will most likely show up in nearly all the search engines globally.

Organic: Disadvantages

Changes must be made to your website's code. Normally the changes are invisible to visitors. But if you have invested heavily in an internet search engine-unfriendly site, the procedure can be time-consuming and costly; and sometimes significant changes may have to be created to your website's backup, navigation or layout. Of course ultimately, you are going to see returns should you commit to the necessary alterations.

Outcomes (rankings and traffic) start gradually. You will normally see results in 3-4 months.

There may not be any guarantee. As the search engines themselves have the final say, you can not predict just how many rankings you are going to receive for a particular search term or motor; nor will you predict how much traffic you'll get to your website.

Paid: Advantages

Pay per click (PPC) advertising programs are quick to implement. It typically takes two to three weeks to set up and operate. Google AdWords are up-and-running as soon as you initiate the campaign, and Overture listings are reside within 3-5 business days (after a editor testimonials them).

Nothing must change on your web site, although I would advise that you produce targeted landing pages for each advertisement as they have been proven to raise conversions (but that is another matter for another time!) .

There's not any limit to the number of phrases or key words periods it is possible to bid on.

PPC is good if you intend to run promotions through your site, since it is possible to turn the PPC effort on and off whenever you select.

You're able to dictate where the list appears on the result's page (within the sponsors' ads area) and ascertain what the advertisement states.

It's very simple to test all of your different search phrases and provides etc, and to measure the results.

Paid: Disadvantages

Clicks can be costly. Bidding wars frequently erupt.

If your budget is ever cut, your listings will evaporate, together with your search engine visitors.

It requires a time investment to monitor and adjust listings on a constant basis, or funding to outsource this action.

Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your site (which is where the search engines pull on your page title and description). But with PPC, reviewers insist that all listings be factual and that you not compare your business with others. This means that even if you're the"largest" provider, you can not state that.

Now you know a little about the benefits and disadvantages of both organic and paid search engine advertising, you have to determine how to approach your online marketing campaign.

Organic marketing Is Most Likely best if:

That you wish to spend some time on search engine marketing upfront and have it pay off later on, on conceivably every search engine there's round the globe.

You've got a budget to do some work today, and want to save money in the future.

Your website is rather easy, without a lot of complicated bells and whistles.

You'll be able to afford to wait a month or two for results.

You don't want to have to handle or keep anything about a daily, weekly or yearly basis.

Paid advertisements may be for you if:

You wish to get up-and-running quickly.

You have a promotion where you want to be able to turn a PPC campaign off and on.

That you wish to be able to examine search terms, offers or products and quickly see results.

Your website is search engine-unfriendly and you don't want to invest in altering it.

You're convinced you'll have the budget to spend for the long haul, and you have enough time to maintain positions on a regular basis.

Of course many businesses and companies handle both organic and paid SEM at the exact same time, which is precisely what I'd recommend to attract qualified traffic to a site.

If you're now designing your site, or redesigning an existing one, make sure that your developer knows how to make search engine optimized code or is working closely with a SEO consultant. Getting it right from the start will save you time and money in the long run. And it needn't cost a fortune either if you handle this upfront

If you have an existing website you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site was constructed using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these issues can be discouraging. If this is the case, now may be the time to seriously consider redesigning your website sooner than you'd planned.

In any event, the usage of a small paid (pay per click) advertising campaign before optimisation may be a fantastic way to nail down those essential keywords to use during your website's copy by listing which keywords customers react to the most on your effort.

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