How to optimize your WordPress blog, a simple step-by-step guide

How to optimize your WordPress blog, a simple step-by-step guide.

There are more than 53 million WordPress blogs out There and that does not also contain those not hosted on WordPress.com. So how do you make yours stand out from the rest and bring a greater share of their traffic? 1 means to do that's to optimize your blog. And even when you're not a coder, you can accomplish this. Keep reading to find out how...

NB: This blog post focuses a lot on the Options given to you once you use WordPress to a hosting website other than wordpress.com - should you use WordPress as your host you'll have fewer choices in the lefthand column, but lots of the principles outlined below will be applicable to you also.

According to Google's Matt Cutts back in 2009 WordPress is already an SEO-friendly CMS(a content management system which , well, manages your web content) but here is some advice on how to implement your own SEO campaigns utilizing this open source (free) system.


https://technicalsharpcom.wordpress.com/2018/09/07/digital-marketing-strategy-3-simple-tips-for-using-marketing-to-get-ahead-your-competition/


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URLs

Obtaining the basic structure of your site right - rather from the start, it's much more work to fix it in the foreseeable future - is imperative to have you noticed by the search engines and by internet visitors. Creating a crystal clear URL (uniform resource locator eg, http://www.wordtracker.com) structure is one of the most essential things to get started on.

Permalink settings

Have two or three keywords in your URL which Relate to this content on your own page. The search engines love significance, and performing this shows them that your content is relevant.

As a default option, the permalinks Your new Post is going to be awarded aren't pretty - that they will include numbers and strange characters, like this: http://travellersblog.com//?p=123

This isn't the Sort of URL that the search

Change the structure in WordPress by going to

Here you'll Find a choice of construction types For your URLs, but that is the top?

Here's the choice you are given on WordPress. You'll see that the default includes numbers, but you'll want to change that by finishing'Custom Structure' in the bottom:

Some People Today argue that including a category Title - at the example below, Paris will provide you an excess keyword in your URL and so is best:

http://www.exampletravelsite.com/paris/eiffel-tower)
Others prefer just the post name:

www.exampletravelsite.com/eiffel-tower)
Whichever you use, don't have any more than

And make the URL sound natural and be Memorable for your visitor.

Incidentally, Matt utilizes /%postname%/ on his own site.

Whichever custom structure you useWordPress Mechanically 301 redirects from the old one to the new. That implies, if you've already had articles published using a structure something like that...

http://travellersblog/?p=123

... and you also change it to this...

http://travellersblog/olympics-london ...

... when a person clicks on the original URL, They'll be redirected to the new one.

More complex sites may well use URL parameters which we will not go into in This guide, but even then, Google advises eliminating unnecessary parameters as it makes it more challenging for Google to crawl the site.

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More Handy tips on URLs

·

·

· Short is good because it makes it much easier for individuals to copy and paste.

Domains And avoiding duplicate content

You may already have that on your site, but replicate versions of that content could cause you problems...
A Frequent problem for website owners is the Existence of duplicate content they had no idea existed! As Google issues penalties for it you'll need to know what to do to prevent this.

One of the first things to do when setting up A WordPress website is to be sure you've given whether or not you want to use the following as your domain :

http://exampletravelsite.com

or

http://www.exampletravelsite.com

Otherwise you Might End up with two distinct URLs pointing to a single part of content, resulting in these duplicate pages.

To specify, Click Settings, then General in

And define the format you want to use:

If you find you do have some duplicate Content, 301 redirect themthere are a variety of plugins available to aid with this particular where everything you do is add the connection that you want to divert from, and the one you want to redirect to.

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How do I find and set up a WordPress plugin?

To find and set up one is straightforward:

·

· Enter your search term, in this instance"301" in the search box and enter.

· You'll be presented with a list of plugins with some advice on the amount of times each has been downloaded, user ratings etc..

· To download your chosen plugin select'Install Now','Okay' to confirm and then you will be asked to activate it after WordPress has done its business of downloading.

Another method for getting rid of duplicate Content would be to let your unwanted page to point to the original content using the rel=canonical tag A bit of programming is needed for this one but maybe not too much.

Here is what to do.

http://www.exampletravelsite.com/paris

... and you'd rather use...

http://exampletravelsite.com/paris

... add the following link into the header Section of your webpage http://www.exampletravelsite.com/paris:

There is more information further down on how To add links to the header section.

No-indexing

Another way to avoid the search engines Looking in the duplicate content is to'no-index' the pages that you don't want them to see. Another plugin can help with this: the Yoast WordPress SEO plugin

Oryou can ask Google to remove the culprit Pages in their catalog: https://www.google.com/webmasters/tools/url-removal - this of course only works for Google. Pages could be blocked in Bing but only for 90 days.

http://technicosharp.doodlekit.com/blog/entry/4575499/digital-marketing-strategy-how-we-improved-our-marketing-in-one-week-month-day

http://site-templatetrip.strikingly.com/blog/digital-marketing-strategy-tips-for-digital-marketing-strategy-success

https://app.site123.com/blog/scope-of-digital-marketing-in-2018-which-exactly-are-scope-digital-marketing-and-opportunities?w=1391544&disableCache=5b926bb7ea7dd