Graphic Design Development Process – How to Handle Every Graphic Design

Author Name: Punit Korat

Address: 4030, Central Bazzar,

Varachha Road, Surat,
Gujarat-395006.

Mobile No: 092770-77088

Description: you will see me sketching, then I will show you how to digitize the sketch and how to make the logo balanced, and you will see much more of my logo design process. Make sure to watch carefully to the end, and then write in the comment section the most valuable information you find it in the tutorial, and I will pick the best three comments and I will mention them in the next tutorial video.

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What is Graphics Design the Lazy Way to Graphic Design?

Here, we'll have a peek at a sample brand identity that I created for a children's merchant, Lila and Boo. The company was trying to find a comprehensive brand identity they could begin rolling out instantly.

The Last brand identity design for Lila and Boo So once the call with the customer is over and you've been provided a brief, it's time to get started. Let's walk through the process step-by-step.

Notice: This process is broken up into units of time, 8 units total. Whether you've got a day or a week to create a new identity, it is possible to divide your total time up into 8 equal components, and devote your time more efficiently. Whether you've got 8 hours or 8 times, this 7-step procedure gives you a structure for managing your time and maintaining your creative juices flowing.

Do Your Market Research and Source Inspiration*

You may think that the most essential point of designing a brand identity is merely that--the designing. However, because many experienced designers will tell you, the early phases of pinning down a brief and exploring the customer's market is possibly more significant. You can make the most attractive, lovely design, but it will not matter at all if it does not fit with the client's expectations and work within the relevant industry.

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Keeping this in mind, make sure you invest as much time as possible talking to the client about their expectations and hope to get the brand design. A face-to-face assembly is obviously preferable, however in the lack of this, a skype telephone and/or client questionnaire is also excellent. Researching “children’s new layout" on Pinterest brings up a wealth of results, but I can already spot common design characteristics, like usage of pastel or primary colors, simple geometric shapes, and sans-serif typefaces set in all caps

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Graphics Design 15 Days to a Better Graphic Design

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Make certain to cover the two questions about design and their taste (requesting the customer to supply examples of other designs that they like is always useful ), as well as what they are expecting in terms of the technicalities of their job (e.g. do they want logos accommodated to social media and stationery, in addition to a typical vector version? Are they anticipating a brand guidelines [style manual] document)?

As soon as you've pinned down a short, it is time to select your research weapon of choice. No designer can work in a complete vacuum, therefore it's important to get a sense of the target market for the brand, and seek inspiration. Personally, I love Pinterest, because the results are always applicable, high-quality and trend-driven, making the perfect inspiration fodder for layout projects. Instagram and Google Images are also great for researching a lot of visual info quickly.

As soon as you've researched the industry rivalry, you can begin to concentrate in on designs that you find inspirational, and might make a great springboard for creating your own ideas. I've discovered that a few children's brands take their inspiration in the style of mid-century examples. This image has appealing shapes, textures, and colors, some of that I can lift and adapt for my own layouts.

Scrolling down the page on Pinterest lets me view"More like this," further refining the sort of design styles I will use as inspiration, and creating a fast and effortless mood board. Sketch Logo Concepts*

A symbol is the anchor of a brand identity, and is the very first thing most customers and employees of a new will encounter. In my own work process, I usually find that after I have designed the logo that the other elements of the identity come together much more easily, as they need to work in harmony with the emblem design.

Picture via Rawpixel.

When you have filled up a couple of pages with thoughts, put the sketchpad down and have a little break. When you return to your drawings with fresh eyes, it is usually clear which designs have the most potential. Circle three or two designs you feel would be the strongest and develop them further, optimizing them on a separate page each. Refine the Logo*

*two Units of Time

If you have the benefit of more time, then it's always better to refine more two or three logo designs so that you have options to present to the client. Begin by sketching out logo concepts. Fill up the pages with dozens of thoughts and doodles. Jot down ideas about color, shapes, and texture that will assist you produce a fuller picture without having to dwell on a single concept for too long.

If, however, time is of the character, focus rather on optimizing your most powerful sketched design. You can work on creating subtle variations of the, to provide some variety when you present your ideas. In my experience, the most time-pressured clients will still wish to suggest changes to your layout, so it is sensible to always have a variation of the design available.

Head back to the computer and scan in or upload a photograph of your logo sketch. Open it up from vector applications, such as Adobe Illustrator or Inkscape. Since I have decided to create a text-based logo for Lila and Boo, I have chosen to work originally in Adobe InDesign, as this gives me a little more control over typographic formatting. I can vectorize the design later.

Concentrate on refining your design in simple and plain white and black. Zoom in and out of your design frequently to see if it is as legible and striking when seen from a distance because it's up close.

The process of creating the Lila and Boo logo was about refining the specifics of the typography than refining the shape of an image. To begin with, I worked on optimizing the main name, and made an ampersand detail at the middle.

The customer wanted to add a strapline to the logo, so that I worked on positioning that below the main name and on tweaking the font size and tracking (letter spacing) till it seemed just right. The next step of refinement compelled me to rethink the ampersand, and experimentation with an easy"+" icon rather to keep the layout looking ultra-simple. Create a Colour Palette*

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*Half a Unit of Time

Once you've got a logo design set up, it is time to start building another essential elements of your new identity. Some clients will need more extras than many others, however, a fantastic standard checklist is: a symbol, a colour palette, brand fonts, and advice for using illustrations and photos.

A colour palette is an instant mood-giver for the brand design.

For a children's new like Lila and Boo, I'm coming back into the mid-century colours I looked at on Pinterest earlier. A nifty little tool I come back to is the Adobe Color CC. This online color wheel makes suggestions for palettes that are complementary and possess a specific color motif, whether vibrant, glowing, muted, deep or dark. Find the Perfect Font Pairing*

Fonts are a sometimes overlooked part of creating a new identity, but they really do help the customer to begin using the newest design right away across their websites, apps, and publish things.

I have to focus my energies on finding the ideal font pairing--two fonts that work beautifully together, and summarize the appearance of the brand in kind form. One ought to be acceptable for headlines; another should work for subheadings and/or body text.

I either manually cycle through fonts in my Adobe menu and compare different styles, or seek inspiration from a font-pairing website like Type wolf or Font Pair. Read on to these top tips for pairing fonts such as an expert here. As soon as you've decided on the perfect pairing, invest a while refining the typographic details such as the perfect monitoring, minimum font size, and if headlines ought to be set in upper- or lowercase characters.

6. Set Down the Rules for Images*

Images are an integral component of any brand, but it's not usually one of those elements that brand designers spend a lot of time pondering over. Nevertheless, giving some consideration as to how the customer may use pictures in a brand-friendly manner will really show them you have given serious consideration for how they could place the brand identity into practice.

Almost every brand will need to use photos sooner or later, whether on their website or in their own advertising. Give the client a few suggestions for how they could use photographs in a way that feels true for their own brand, while it's always using black-and-white photography or constantly featuring people that are smiling.

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Conclusion:

Budget conscious customers will likely opt for inventory examples to use in their media rather than splurge on custom designs, but it can be a wonderful touch to create customized images for them. This ensures they will always have something descriptive they could turn to which feels completely complementary to the rest of the brand layout.