Modern graphic design: - 10 Facts everyone should know about modern graphic design

Author Name: Punit Korat

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Modern graphic design

As they say, "everything old is new again," and 2018 will be a year of modernizing graphic design tendencies from the past and diverging in the (literally) horizontal design landscape of recent years. Minimalism and simplification will stick around, but hope to find some old favorites make their return into the limelight with modern, updated appearances. Contemporary graphic design if you are feeling Fashionable and wish to add some contemporary flair to your layouts have a look at these 10 graphic design tendencies which will wow your customers in 2018.

Listed below are 10 graphic design trends to see

1. Responsive logos

2. Gradients

3. More thickness (with semi-flat layout )

4. Palettes & designs inspired from the 80's & 90's

5. Movement: animations & GIFs

6. Bold typography

7. Custom graphic art and case

8. Authentic photography

9. Highly-detailed vintage

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1. Reactive logos

It has been 10 years Since responsive design began to revolutionize the web, and ever since then it has been the industry standard. The rapid growth of cellular browsing (and an endless assortment of devices and display sizes) has created critical usability issues for traditional websites. Designers and developers began experimenting with various approaches to produce designs adapt to the user's device as a one-website-fits-all solution. This laid the groundwork for what will become known as"reactive design"

The idea of changing Logos to fulfill the exact same user needs has mostly stayed unthinkable... until now. Companies have been refreshing their logos into contemporary, simplified versions over the last couple of years and responsive logo design is the logical next step in fulfilling the demands of today.

Select illustrations from"Responsive Logos".

Digital and Discussion designer Joe Harrison created an experimental project known as"Responsive Logos" to explore the production of scalable logos for some of the world's biggest manufacturers.

Via Skype

Via Google

Gradient image overlay with color transition cartoons for added flare.

In the not-so-distant Previous gradients reigned supreme. They were found on each website button, page header and PowerPoint presentation. Your corporate PDF wasn't cool unless your gradient graced the cover. Then, sometime around late 2007 they had been sidelined as we embraced an era of apartment design.

Via Stripe

Flat design is Growing, and gradients are creating their modern-day comeback because a horizontal design enhancement. This enhancement is part of a layout upgrade often known as"flat 2.0" or"semi-flat layout". Their reappearance from iOS and adoption by industry leaders such as Stripe and Instagram have solidified their recognition once more, and you're going to be seeing them at the shape of vibrant UI, branding, backgrounds, illustrations and overlays.

Elje Group's vivid color adjustments and Via Elje Group

Via Asana

We are also seeing an Higher utilization of the term"color adjustments" when referring to gradients. While the terms appear to get used interchangeably,"color transition" more often refers to the contemporary application which is vibrant, smooth and"flatter"--fitting within flat design aesthetics.

Workspace logo design To get helloT7 from shaka88

Pushups fitness app for SmoothMobile, LLC by Nashrulmalik

3. More thickness (with semi-flat design)

Card design for the Galaxii game program by boorykin

We've been seeing them A lot recently, and it's safe to state that smiles are officially back in 2018. Like gradients, shadows were put to the back burner as we all stripped realism and skeuomorphism from our layouts in favor of extreme minimalism and two-dimensional design.

In hindsight, depth Was a useful tool for helping customers decide visual hierarchy, enter areas and calls to action on screen. Designers were experimenting with"long-shadows" as a suitable means to add more dimension to their apartment designs when Google Material Design reintroduced actual shadows as an enhancement for their UI. The idea quickly spread out of Material Design and designers started reintroducing shadows of their own. These shadows were large, soft, occasionally colored and added subtle depth and dimension unlike their unpleasant, overused,"drop-shadow" predecessors.

A good illustration of material design. Via Inbox by Gmail

Big, soft shadows help decide hierarchy And interactivity within this amazing Material Design website. Via Android

The purists might not Enjoy it, but thickness has shown that it can fit within the evolving ethos of flat design by enhancing efficacy and simplicity, both of which are core principles of flat design. Going forward you'll see shadows eventually become a staple of the"semi-flat" layout movement. We're already seeing them being utilized to enhance illustrations and icons, as well as websites, app interfaces and even print designs.

Codecourse homepage design by His-P Layout Studio

4. Dashing duotones

Calendar panel out of AfriSam 2018 Corporate Indices .

Duotones are Traditionally created via a halftone printing procedure where a single halftone is printed on top of another of a contrasting shade, developing a two-toned image. This basic printing technique has found new life in electronic media. Imaging applications has made it easier than ever to make duotones, as well as related variants like monotones, tritones, quadtones and"fake duotones" (tinted images).

Spotify uses duotone images for branding and cover artwork.

Designers are taking advantage of the technique as imagery created within a restricted color palette is superbly free to semi-flat layout.

With bold colors and Gorgeous application possibilities, duotones are predicted to be one of the latest styles of 2018.

Duotone poster design for Gauthier & Nolet Architects.

Item packaging layout by ::scott::

NewDealDesign uses vivid duotone imagery everywhere. Via NewDealDesign

5. Palettes & patterns motivated by the

Bliss Thai's 80's inspired new identity.

Write Sketch &'s line of stationery and Decorative papers have an amazing 80's-90's vibe. Via Write Sketch &

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An electric logo design by austinminded

From pretty pastels ("millennial pink", anybody?) To electric sunglasses, Color schemes from the 80's and 90's have been gaining popularity once again. With the movement away from ultra-flat designs, expect to find the abstract and geometric patterns inspired by the age proceed from the fringes into the mainstream as well.

As children of the 80's and 90's become more prominent and influential as both brand leaders and key target audiences, this trend can add visual delight in addition to a bit of nostalgia for your layouts.

Fun Employed's funky illustration is an Amalgamation of contemporary and flat. Via Fun Employed

Nordic.design is down-right adorable with it is Geometric patterns and neon colors.

6. Movement: Films & GIFs

You may be hearing a Great deal of buzz about microinteractions lately, but what exactly are they and why should you use them? In other words, microinteractions are miniature animations utilized to communicate with customers and help them perform jobs. They are a UX best practice, and possibly one of the greatest UX tendencies up to now.

Via Ramotion

Microinteractions are Everywhere and though you might not be consciously aware of them, each single time you get a notification on 99designs, like a place on Facebook or swipe on Tinder, you're engaging with microinteractions. They are especially beneficial in making users feel like they are employing an interface by providing feedback for their actions. Paying attention to the specifics can definitely take your designs to the next level.

The new movement of 500px. Via William Kesling for Focus Lab

Animations for the new Google new system. Via Adam Grabowski

Official revived wordmark for Uber. Via Nicolas Girard

Bigger animations, GIFs and SVGs are valuable tools for conveying ideas, theories and processes while making articles more engaging for consumers. GIFs have come a long way since their animated clip art days and have evolved to match in fabulously together with the modern web. Add interest to advertisements, email newsletters, illustrations, logos and icons by benefiting from this tendency. Animated GIF logos have really become a trend of their own and it's easy to see why--they're sleek, clever and incredibly attractive.

These are not your average GIFs. Via The Artery

Icons Responsive animated header GIF demonstrates the Idea Behind their product. Via Icons Responsive

Bloom is filled with animations and illustrations. Via Bloom

Talking of appealing Animation, the cinemagraph is making a come back! These animated images are essentially still photos with a replicating video loop for just a selection of the image. Think beautiful landscape using one animated tree blowing in the end. That comparison of movement on extreme stillness looks spectacular and surreal. Cinemagraphs are either videos or animated GIFs, and you can expect to see them coming to websites, programs and societal media ad campaigns close to you in 2018.

Slack seamlessly incorporates serif fonts to some Flat layout.

Serif fonts help set the tone for this particular epic project. Via General Electric

When it comes to Typography in 2018 you might realize that the bigger and bolder, the better. Designers will be picking for artistic effects, extra font dimensions and huge headlines. Helvetica-inspired sans serifs have dominated digital distances, and while they'll stay as trendy as ever (particularly their extra-bold family members), we could anticipate more typeface variety in the upcoming year.

Bolden's extra-large typography and blot animation is Awesome.

This variety will Include more decorative and hand-made fonts too as--gasp! --serif fonts. Our serif font friends have been creating a rapid reappearance on displays, particularly when paired with sans serifs. Having a demand for synchronization across all websites, designers slough off from serifs almost entirely to prevent inconsistency as brands began to live more of their lives on the internet. Together with the serif's increasing acceptability on screens (probably due to better displays and Google Web design' impressive alternatives )we can anticipate a ripple effect and also for the serif to recover any of its former foundation.

Alta packaging layout theory by Fe Melo

Album artwork for Low High featuring creative

Wir Im Wandel novel cover by nevergohungry

Trends mostly seen in Print will also be finding their way on display. These will include experimental and artistic typography, more innovative designs and placements involving imagery, and bolder variations in alignment and kerning.

So contemporary, yet retro.

Pierre Nguyen shows us bigger can be improved. Fantastic pairing.

8. Custom graphic art and illustration

Gorgeous logo with custom typography. A

This exemplified mobile site design Idea By boorykin is seriously amazing. (Full view here.)

The Year of You book pay layout For hannahs3 by LilaM

Whether they are Whimsical, practical, or purely artistic, the demand for custom graphic artwork and illustrations will continue to grow in the new year. Customized imagery has always played a major role in printing media. If it comes to digital media however (despite being a star player of Flash websites in the 2000's), custom graphic art as well as has taken a backseat to cheaper stock imagery options for much of the previous ten years.

Custom illustrations for rocket by Spoon Lancer

This includes modern renditions of classic graphic design techniques such as duotones and double-exposures for example, both of which are becoming trends of their own. The movement toward horizontal layout also left little room for these antiques and as we opted for icons and illustrations tailored to apartment design styles, we abandoned things looking a bit homogenized.

MailChimp's fun 80's inspired picture art.

These examples are downright arbitrary. Via Denise Chandler

The game inspired interactive restart of Robby Leonardi.

Custom art and Illustration helps create a visual language which can really enhance and add personality to a brand. In 2018, you can feel free to get really imaginative as we'll see more artwork in a broader selection of fashions surface as artists as well as their customers start to untap the potential of these underused assets.

These Matisse inspired examples with Subtle animations are simply striking. Via Within the Head

Part flat, part 80's, all habit. Via New Enterprise Associates

Delicate watercolor illustrations are timeless. Via House In Khlebny

9. Authentic photography

Yeti's photography is action-packed. Via Yeti

Authentic photography Looks and feels real. Whether you're working with custom photos or selecting inventory, look for images that convey emotion, contain action or tell stories. Unfiltered and unstaged photography was a huge portion of advertising at the 90's, and though we are not quite certain why models spent the next 15+ years shaking hands and smiling in their displays, it is refreshing to see organic (and more interesting) compositions return to the mainstream once more.

Via Big Cartel

Seriously, how cute is this guy? Via Dog Jogs

Demand for real-life Photography climbed significantly in 2017 and will rise even longer in 2018 as manufacturers seek to get in touch with their customers, and designers want to rid the world of cheesy stock photography. Luckily there are plenty of excellent photographers out there who are helping meet this requirement through premium and free stock pictures resources.

This layout is filled with epic action Shots and scenery.

Elegant Seagulls unites custom photography With daring typography for a contemporary, creative appearance.

10. Highly-detailed classic

Vintage isn't anything New (obviously), but the tendency will stay powerful in 2018. Although it can contradict the mainstream want for minimalism--beautiful, finely crafted logos and examples are timeless. Brands looking to accomplish a top-shelf look frequently find classic layout aesthetics can offer an air of sophistication and distinction.

Not be practical for everybody, brands from the food and drink Industries--especially those in spirits and wine --happen to be leveraging this style For years with gorgeous results. Artisan, natural and organic product brands Are enjoying this appearance by using it to present their merchandise that hand-crafted, Wholesome feeling of easier times.

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