Digital Marketing Strategy: Your Digital Marketing Strategy Template

Author Name: Punit Korat

Address:4030, Central Bazzar,
Varachha Road, Surat,
Gujarat-395006.
Mobile No: 092770-77088

Digital Marketing Strategy

This is where digital marketing begins and ends...

With a Client Value Journey that builds a Connection with new prospects and transforms them into loyal, repeat clients.

This Journey is that the Process each potential goes through to become a new customer.

It's how strangers turn into buyers and, eventually, raving fans Of your company.

The hard truth is that marketing isn't a one-step process. Digital Marketing Strategy we need to known There are eight stages you must account for on the road to buy and marketing.

But, I have great news. If you understand this digital marketing Strategy (a.k.a. the Client Worth Journey), you then can intentionally engineer your company in such a manner that it moves people predictably through the stages in this template.

In other words, you will no longer wonder if you will be able to generate leads. When you understand the Customer Worth Journey, even reviews and referrals will become automatic.

The Client Value Journey is the strategic foundation of Everything we do here at Digital Marketer. It's the master template on which every other digital marketing area and also strategy is built.

It's so significant, we make this bold statement:

The task of advertising is to maneuver prospects and customers Seamlessly and subtly during every stage of the Customer Value Journey.

In this chapter, we'll Begin with a high profile map of this Customer Worth Journey. Then we will dive into each of the 8 steps, discuss the strategies you'll have to move people along the Journey, and review case studies so you can see it in action.

Want To Save This Guide For Later?

Image source

No problem! PDF of this manual at no cost.

Get

An Summary of the Customer Value Journey

So, now that you understand why it's significant... here's what The Customer Value Journey seems like:

Click the image above (or Click here) to get your writeable replica of the Customer Value Journey

Now let us walk through the 8-step process of crafting your Digital advertising strategy:

Before someone Can Purchase from you, they Must realize you Exist --right?

Well, that is Measure 1 at the Customer Value Journey.

This measure is pretty self-evident: It's where the Individual Becomes conscious of you. At some point they have to become aware of these companies if they are to become a client.

The identical thing is true of your company.

Image source

Cases of Marketing

There are numerous ways a prospect could become aware of Your company, products, and services. Listed below are 3 possible scenarios:

A father of two sees an advertisement for a new children's summer camp on Facebook.

A professional supervisor searches Google to find a new coffee provider.

A college student watches an Instagram videos of her friends raving about a new brand of noises canceling headphones.

Facebook ads are the ideal vehicle for driving consciousness. In This instance, browsers have been introduced to a home security firm:

Should you Weren't conscious of Canary, this Facebook advertisement makes you aware.

Digital Marketing Disciplines That Create Awareness

To Increase awareness of Your Organization, the digital marketing Approaches you need to master or employ include:

Digital Advertising

Search Marketing

Content Marketing

Social Media Marketing

Your prospect is currently aware of you--they know who you are--but You're still in the early stages of a connection with them.

So the next steps are to start developing relationship with the your prospect.

Measure 2, Engagement, is the place where you start conversing with your prospects. You engage them via some form of content that provides amusement, information, or both.

Engagement is something that must continue during the Customer Journey. It's not something that you do once and move on.

Examples of Marketing That Generates Engagement

Engagement typically comes in the form of content or community. Listed below are a couple of examples to get the ideas flowing for your organization:

A grandfather of five receives an email newsletter from his financial adviser detailing many strategies to save for a child's college tuition while reducing taxes.

A new mum watches a YouTube video from Johnson & Johnson revealing her the way to give her baby a bath.

Engagement Often occurs through valuable, relevant content.

Let us look at another example of participation from Modcloth, an Etailer selling women's clothing. This is a fun and enlightening piece Of content for among Modcloth's most lucrative customer segments--people attending weddings:

For More information: https://www.webdigify.com/

Video Source